Innovating Brand Expression: Uncoded
Installation Time: 2026.2
Texture: Concrete
Product Quantity: 24 ArtMorph Grande Panels + 4 ArtMorph Grande Edge Panels
As an AV consultancy, Uncoded operates at the intersection of technology and spatial design, with a strong focus on how digital systems can be meaningfully integrated into physical environments. For their London office, the objective was not only to introduce a visually engaging feature element, but also to create a space that reflects their approach to innovation and serves as a real-world demonstration for clients.
In response, an ArtMorph installation was introduced as both a feature wall and a permanent showroom—allowing visitors to experience the integration of material, light, and media within an architectural context.
Design Concept and Texture Selection
The design is centered around a concrete texture, referencing a material language widely used in contemporary interiors. Rather than treating the surface as a digital display, the approach focuses on creating a material presence that feels integral to the space.
A large-format, monolithic composition was developed to emphasize the solidity and depth associated with concrete, while subtle imperfections were introduced to enhance realism. Within this textured surface, Uncoded’s logo is seamlessly embedded, allowing brand identity to emerge naturally from the material rather than being applied as an overlay.
Positioned directly facing the entrance, the ArtMorph wall establishes an immediate visual presence within the office. As visitors enter the space, the surface becomes a focal point that combines material texture with dynamic light, creating an immersive first impression.
To optimize the balance between visual performance and cost efficiency, a passive section is integrated within the lower portion of the wall. This area maintains the same material appearance as the active panels, ensuring visual continuity while reducing the number of active components required. This approach allows the installation to achieve both design intent and practical efficiency, without compromising the overall spatial experience.
The installation consists of 24 ArtMorph Grande panels and 4 ArtMorph Grande Edge panels, along with 7 passive panels. The full installation measures 3 meters wide by 2.5 meters high (7.5 m²). A passive section is integrated within the lower portion of the wall, maintaining the material appearance while optimizing cost efficiency.
